Founded in 1998, Rakuten’s Play.com is the UK’s 3rd largest e-commerce marketplace, with a loyal customer base of over 16.5 million registered users. In 2012 it was voted the UK’s Best Entertainment Retailer in Verdict’s Consumer Satisfaction Awards. In 2011, Play.com was acquired by Rakuten, which was in 2012 was selected by Forbes as 7th among the World’s Most Innovative Companies. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Other e-commerce marketplaces owned by Rakuten Inc include Rakuten.com (formerly Buy.com) in the US, Priceminister in France and Rakuten Germany.
As of the 24th March, 2014, Play.com is no longer in operation. Rakuten are now offering Rakuten UK as a marketplace, and integration instructions can be found here.